1,CRM
http://rapidshare.de/files/13407036/Customer_Relationship_Management.rar.html
ISBN: 075065502X
Title: Customer Relationship Management
Author: Francis Buttle
Publisher: Butterworth-Heinemann
Publication Date: 2003-12-03
Number Of Pages: 384
Average Amazon Rating: 4.5
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management.
The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology.
The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development.
Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships.
An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to
http://books.elsevier.com/manuals?isbn=075065502X to request access.
* Integrative structure organized around the author's 'CRM Value Chain' model.
* Theoretically sound and managerially relevant - a useful text from both student and practitioner's perspectives.
* Standardized chapter contents and features for ease of navigation.
2. The Warren Buffett Way
http://rapidshare.de/files/2274390/smileybooks.net__0471648116.rar.html
ISBN: 0471648116
Title: The Warren Buffett Way, Second Edition
Author: Robert G. Hagstrom
Publisher: Wiley
Publication Date: 2004-10-25
Number Of Pages: 272
Average Amazon Rating: 4.0
pass: smileybooks.net
Mirror:
http://rapidshare.de/files/3112808/TWBW.rar.html
http://rapidshare.de/files/13422056...y._2005__.2Ed.YYePG.OCR.7.0-2.6.LotB.pdf.html
From Publishers Weekly
Starting with $10,000 in 1956 and today worth some $8.5 billion, with significant holdings in Coca-Cola, Capital Cities/ ABC and the Washington Post Company, Omaha, Nebr.-based Buffet is a major player on Wall Street. Financial consultant Hagstrom, who did not interview his subject but obtained permission to quote from his Berkshire Hathaway annual reports, here outlines Buffet's iconoclastic tenets for investing. Unlike many entrepreneurs who take over companies to sell them off in bits, Buffet buys and holds. He rejects the "efficient market theory"; he doesn't worry about the stock market; and he buys a business, not a stock. He manages with a small staff, no computers and a "hands off" strategy. Learning his secrets here, now the rest of us can do a Buffet? Illustrations. Fortune Book Club dual main selection.
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
3. Integrated Project Management
http://rapidshare.de/files/4492419/Integrated_Project_Management_2002.chm.html
ISBN: 0130674494
Title: Integrated Project Management
Author: Earl Hall
Publisher: Prentice Hall
Publication Date: 2002-11-06
Number Of Pages: 272
This book provides users with a solid basis for managing a project and helps them prepare for dealing with managers, project customers, and the people who work with them on a project.This book serves as a useful handbook for project managers and can be used by those who receive project management assignments as part of their job as well as persons with project management titles. Topics include: Project Work Breakdown Structure and Team Recruitment, Creating the Project Gantt Chart, Budget and Cost, Project Plan Review, Project Execution, among many others. Useful for various fields including project managers, civil engineers, mechanical engineers, manufacturing engineers, etc.
4.Option Theory
http://rapidshare.de/files/13309260/OTheory.rar.html
ISBN: 0471492892
Title: Option Theory (The Wiley Finance Series)
Author: Peter James
Publisher: John Wiley & Sons
Publication Date: 2003-01-20
Number Of Pages: 388
Average Amazon Rating: 4.5
Book Description
A unified development of the subject, presenting the theory of options in each of the different forms and stressing the equivalence between each of the methodologies.
* Demystifies some of the more complex topics.
* Derives practical, tangible results using the theory, to help practitioners in problem solving.
* Applies the results obtained to the analysis and pricing of options in the equity, currency, commodity and interest rate markets.
* Gives the reader the analytical tools and technical jargon to understand the current technical literature available.
* Provides a user-friendly reference on option theory for practicing investors and traders.
5. Strategic Negotiation : A Breakthrough Four-Step Process for Effective Business Negotiation
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PASSWORD: Rx69%$!*!J(.)(.) ]_[?+<57>|@|^-^|#|;|>o0o|o0o{~}Q
ISBN: 0793183049
Title: Strategic Negotiation : A Breakthrough Four-Step Process for Effective Business Negotiation
Author: Max Bazerman
Publisher: Dearborn Trade, a Kaplan Professional Company
Publication Date: 2004-06-01
Number Of Pages: 224
Average Amazon Rating: 4.0
Corporate negotiation is a process like all other business strategies. In today's challenging and ever-changing business environment, it is imperative to understand negotiations from the perspective of both the buyer and the seller. In Strategic Negotiation, Dietmeyer and Kaplan use a research-based approach to negotiation that assists sales professionals in reaching their own business goals, while ensuring that their customers meet budget and professional objectives as well-going beyond win-win to achieve true, measurable business value for all parties at the negotiating table.
The authors use their own strategic, four-step negotiation process to teach sales professionals how to attain quantifiable value in their dealings:
* Estimating the negotiation. What are the actual issues in the negotiation? Sellers determine the effects, both positive and negative, of a lost deal.
* Validating the estimation. A fact-finding exercise to confirm the accuracy of previously made assessments.
* Creating value. Sellers structure a series of deals creating measurable value for parties on both sides of the negotiation. Each offer addresses the essentials but goes on to include additional benefits for the buyer.
* Dividing value. A presentation of "multiple equal offers" is made to buyers, providing more value and choices than they anticipated.
Chapters include worksheets for readers to analyze and evaluate their own negotiations from both a seller's and buyer's point of view.
6. Superstock Investor: Profiting from Wall Street's Best Undervalued Companies
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Book Properties
ISBN: 0071360832
Title: The Superstock Investor: Profiting from Wall Street's Best Undervalued Companies
Author: Charles Laloggia
Publisher: McGraw-Hill Trade
Publication Date: 2001-03-05
Number Of Pages: 301
Average Amazon Rating: 5.0
Today's active investors enjoy spotting, tracking, and paying bottom dollar on undiscovered gems. In The Superstock Investor, stock-picking icon Charles LaLoggia provides the tools and insights sharp investors need to uncover ready-to-perform stocks--and walks the reader step-by-step through the process of identifying and selecting these stocks before they break out to become true Superstocks. Whether sniffing out prime consolidation candidates or spotting takeover candidates in multiple-bidder situations, The Superstock Investor provides every clue active investors need to find the best in undervalued stocks. Readers can follow Charles LaLoggia's systems and guidelines for:
• Spotting the Top 9 Takeover Clues
• Ways the media reveal Superstocks
• Using charts to find and analyze undervalued companies
